A number of personal factors also influence the consumer behaviour. We need people around to talk to and discuss various issues to reach to better solutions and ideas. Factors that influence the consumer behavior on choices of local commercial bank for banking products and services in perak ii declaration we hereby declare that. Many factors, specificities and characteristics influence. Factors affecting online shopping behavior of indian consumers. Scholars have discussed these factors in different pairs and groups. Culture forms the ideas, beliefs, values and behaviour of a person living in a particular region. Beliefs are the way people think about a particular product or brand, while an attitude is the individuals consistently favorable or unfavorable evaluation, tendency or feeling about a product or brand. What are the factors that affect consumer buying behaviour.
Pdf a study of factors affecting online buying behavior. The consumer plays a very important role in the demand and supply chain of every economic system of. These varied behaviors influence the personal preferences of the other set of individuals as they tend to perform those activities which are acceptable. Aug 22, 2010 the explanation of these factors is as follows. Sep 21, 2017 the fff model takes into consideration internal and external factors affecting consumer buying behaviour. Not all consumer exhibit the same buying behaviour. In order to develop a framework for the study consumer behaviour it is helpful to begin by considering the factors which impacts on consumer buying behaviour as well as the evolution of the field of consumer research and the different paradigms of thought that have influenced the discipline.
Psychological factors also play a pivotal role in consumer behavior. These factors include culture, subculture, social class, reference group and family influences. The impact of factors influencing the buying behaviour on. Jun 25, 2018 consumer behavior can be influenced by factors such as motivation, learning and perception. What are the factors influencing consumer behavior. A consumer is someone who pays a sum to consume the goods and services sold by an organization. Identifying key factors affecting consumer purchase behavior in an online shopping context chung. Those factors are known as internal factors or personal factors. Factors affecting consumers online shopping buying behavior by. An study of factors affecting on online shopping behavior of consumers. Consumer behaviour internal factors linkedin slideshare. The environmental factors affecting consumer buying behaviour are explained below cultural influences it is defined as a complex sum total of knowledge, belief, traditions, customs, art, moral law or any other habit acquired by people as members of society.
The purpose of this research was to study how different factors of consumer behavior effect on decisionmaking during coffee brand selection. Consumer behaviour in a general sense can be considered to be everything, as every aspect of our lives revolves around the consumption of goods and services. Certificate this is to certify that the thesis titled the impact of factors influencing the buying behaviour on the development of marketing strategies for luxury fashion products a study of the urban youth in select cities of india submitted by radhika narayanan is a bona fide research work for the award of the doctor of philosophy in business. Pdf consumer buying behaviour refers to the buying behaviour of the ultimate consumer. The consumer behaviour also depends on the personal characteristics. The consumer buying decision process is influenced by many internal and external factors. It is determined by customer interests, opinions, activities etc and shapes his whole pattern of acting and interacting in the world.
This study aimed to determine factors of consumer behavior that affect to purchasing decision on. The social factors are the factors that are prevalent in the society where a consumer live in. Sep 02, 2018 social factors affecting consumer buying behavior. A purchase decision is the outcome of all these factors. The buyer in influenced by various variables like cultural, social, personal, and psychological factors.
Besides the internal factors, external factors also influence consumer behavior. The four most important factors affecting buyers behavior are. Consumer behaviour is a physiological process it is all related to the emotions of the consumer. A study on factors influencing on buying behaviour of. This research study is limited to the study of consumer switching behavior, with the perspective of mobile customers in the united kingdom. Motivation motivation is what will drive consumers to develop a purchasing behavior. The consumer perception towards a particular product and the brand also influences his buying decision.
It has been more than a decade since the ecommerce first evolved. What are cultural factors influencing consumer behavior. The main catalyst which triggers the buying decision of an individual is need for a particular productservice. The field of consumer behaviour covers a wide stretch of bases as it focuses on the entire consumption process, involving issues that influence a consumer before, after and during a purchase. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. The marketers try to understand the actions of the consumers in the marketplace and the underlying motives for such actions.
In a laymans language consumer behaviour deals with the buying behaviour of individuals. Jan 03, 2019 purpose to investigate the factors affecting consumers online shopping behavior. Age and lifecycle have potential impact on the consumer buying behavior. Each culture contains subcultures groups of people with share values. The present paper focuses on major factors influencing consumer buying behavior. Many empirical studies have been conducted globally in the last decade about consumers mobile payment behavior. Designmethodologyapproach a descriptive type of study using judgmental sampling for selecting the samples from online shopping users of kanpur city. Martin incorporation was involved in the cosmetics and perfume business. Effect of demographic factors on consumer behavior. However, during the crisis, peoples disposable incomes had declined. Final report on consumer buying behavior and factors. These factors are not individualistic,and are external to the individual. Factors influencing consumer behavior canadian center of. Impact of demographic factors on consumer behaviour a.
In this process the consumer starts with recognizing the need of the product, and then finds a way or a medium of solving these needs, makes purchase decisions like planning whether he should buy or not buy a certain product, and then he confirms the information, jots down a plan and then. Kotler and armstrong 20 6 mentioned that a consumer behavior was influenced by social factors, such as the consumer s small groups, family, and figure 1. The cultural factors are the factors that an individual learns at a very early stage of life due to socialization within the family and other key institutions, such as the set of values, preferences, behavior patterns, and perceptions are learned as the individual grows. A project report on consumer behaviour in online shopping by anish thomas 2010e03 submitted to symbiosis international university in partial fulfilment of the requirements for the award of the masters in business administration. Nov 05, 2016 final report on consumer buying behavior and factors affecting their buying behavior. The perception is the process through which the individual selects, organize.
Many factors, specificities and characteristics influence the. The society is composed of several individuals that have different preferences and behaviors. Consumer buying behavior is the behavior of final consumer. The current study aims to examine the cultural factors which influence consumer buying behavior in sunyanighana. External issues could include economic situation and political environment. The major categories of individual factors affecting consumer behavior are demographics, consumer knowledge, perception, learning, motivation, personality, beliefs, attitudes and life styles. Every individual has someone around influencing their buying decisions. Final decision are based on such factors even when their importance is limited in the decisionmaking. Factors affecting consumers online shopping buying behavior.
While our preferences change with age and level of education, sex and income also affect our product choices and decision making patterns. Consumer behaviour consumer behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer. General factors culture, and includes the arts, customs and values, as well as the skills common to individuals in a particular society and these habits vary from society to another, and thus culture represents a pattern of consumer behavior, and marketing men rely on marketing plan on this facto. Factors affecting consumers buying decision in the. The target customer includes the broad range of the. Consumer behaviour the consumer, the king of the market is the one that dominates the market and the market trends. Some personal internal factors include age, lifestyle, occupation, income, culture and personality. Subcultures can include nationalities, religions, racial groups, or groups. Lifestyle refers to the way a person lives in a society and is expressed by the things in hisher surroundings. Pdf factors affecting consumer buying behavior researchgate. Personal factors characteristics include age, education, job position, maturity, etc.
Electronic commerce has determined great changes in consumer behavior, changes caused mainly by the modification of factors that influence. With your download, get the best papers relevant to this one, including 12 top related papers. An understanding of consumer behaviour is essential in planning and programming the marketing system. Consumer behavior is deeply influenced by cultural factors, such as buyers culture, subculture and social class. Pdf factors that influence consumer behavior in the. To analyze and synthesize the findings, a metaanalysis is conducted to build consensus about what factors significantly affect consumers mobile payment behavior. The demographic factors which affect consumer behavior are. Motivation speaks to the internal needs of the consumer. The sub factors under personal factor are listed below. Factors influencing organistaional buying consumer. International journal of scientific and research publications, 36, 14. According to belch and belch, whenever need arises. Factors affecting the consumer buying behavior survey. In certain dynamic industries such as fashion, food and personal care, the personal view and opinion of the consumer pertaining to style and fun can become the dominant influencing factor.
Factors affecting consumer buying behavior semantic scholar. These factors are associated with the groups that the. The objective of this study is to examine how personal factors such as lifestyle, personality, and economic situations affect the consumer behavior. Online shopping in pakistan, consumer buying behavior, virtual shopping, affecting factors. Consumer behavior is affected by internal and external issues. In fact this is one major factor that influences consumer behaviour. Consumer behaviour refers to the behaviour of consumers in deciding to buy or not to. A consumer s beliefs and attitudes greatly influence the buying decisions that consumer makes. The data has been collecting with the help of questionnaire. Buyer behaviour is an important tool in the hands of marketers to forecast the future buying pattern of customers and devise appropriate marketing strategies to create longterm customer relationships.
Economic factors that affect consumer behavior bizfluent. Psychological factors influencing consumer behavior. Blackberry smartphone with the case study in faculty of. There are four psychological factors that influence consumer behaviour. Psychological factors influencing consumer behavior definition. The way of the consumer behaviour is determined by buyers age and stage in the life cycle, personal occupation, economic circumstances and lifestyle of person and also behaviour is affects by personality and self concept kotler, 2003. External environmental factors affecting consumer behaviour. Consumer behaviour solved case study matin khan case i. Factors affecting the consumer buying behavior i am business student from uob, this survey will help to collect data for the project. What are social factors influencing consumer behavior. Consumer buying behaviour refers to the buying behaviour of the ultimate consumer. Factors affecting consumer buying behavior of mobile phone.
Consumer behavior is affected by several factors, chief among them being age, sex, income and education. Consumer buying behavior is influenced by two major factors. Some of the important factors that influence personal buying behavior are. The external factors affecting consumer behavior have been discussed categorically in this chapter, spread across the sections on business environment, geodemographic factors, consumer culture, seasonality, and induced consumer perception. Personal factors can also affect the consumer behavior. Among the factors influencing consumer behavior, psychological factors can be divided into 4 categories. The way an individual addresses a situation singlehandedly or say in a group is influenced by many factors. Key factors influencing online consumer behaviour backed by. Age of a consumer and his life cycle are two most important sub factors under personal. The consumer behaviour or buyer behaviour is influenced by seve ral factors or forces. The impact of cultural factors influencing consumer buying. Cultural factors, social factors, personal factors and psychological factors. Lets take a quick look over these major elements that imprints a persons behavior inside and outside of the organization.
Consumer behaviour solved case study matin khan bbamantra. Factors influencing individual behavior tutorialspoint. The key factors influencing an individuals attitude in personal as well as social life are. At the personal level, consumer behavior is influenced by various shades of likes, dislikes, priorities, morals and values. Factors affecting online shopping behavior of consumers. The main objective of the study was to examine the influence of cultural factors influencing consumer behavior. In this research, the researcher is also interested to find out how social and personal fac tors especially affect the buyer behavior during the purchase of smartphone. A purchase decision is the result of each and every one of these factors. Social factors play an essential role in influencing the buying decisions of consumers. Factors affecting consumers mobile payment behavior.
Consumer behaviour and factors influencing buyer behavior. Factors influencing consumer behavior of smartphone users. Psychological and social factors that influence online consumer. Essentially, culture is the share of each company and is the major cause of the person who wants and behavior. Consumer behaviour is an effort to study and understand the buying tendencies of consumers for their end use. As the change comes in these factors, consumer behaviour also changes. A conceptual frame work introduction consumer behaviour is a subset of human behaviour. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.
Pdf this study aimed to determine factors of consumer behavior that affect to purchasing decision on blackberry smartphone with. Researchers and practitioners in the electronic commerce constantly strive to obtain a better insight in consumer behavior in cyberspace. Some of the major personal factors are occupation, age, economic condition, lifestyle and individuals personality. External affecting consumer behavior management study hq. Personal factors may also affect consumer behavior. Identifying key factors affecting consumer purchase. Personal factors play a very important role in affecting the buying behaviour of a consumer. Apr 24, 2019 mobile payment is quickly changing consumers spending patterns and payment habits. Jan 01, 2003 identifying key factors affecting consumer purchase behavior in an online shopping context chung. The purpose of this study was to identify the major factors which affect consumer buying behavior of durable household products in the kempton park region, which is. A customers buying behavior is also influenced by social factors, such as the groups to which the customer belongs and social status. What are the characteristics that affect consumer behavior. Identifying key factors affecting consumer purchase behavior. Understanding how to motivate your customer is a powerful tool.
Free essays on factors affecting consumer behaviour. Consumers purchase products and services as and when need arises. The aim of this questionnaire is to investigate the factors that affect the consumer buying behavior. The consumer behavior is the study of how an individual decides to purchase a particular product over the other and what are the underlying factors that mold such behavior. Factors affecting consumer buying behavior factors of. If the economy is strong, consumers have more purchasing power and money is pumped into the thriving economy. Choose any offbrand consumer product that you want to reposition into a national brand. In this video you can see different factors influencing consumers behavior in detail.
The company was following the product concept of marketing and catered only to their existing customers, while paying no attention to the changing needs and demands of the consumers. Factors affecting marketing strategy due week 8 and worth 220 points go to a local store that sells store brands or offbrand consumer products. Factors affecting consumer behavior thesis website. Some of the important factors that influence personal buying behavior are the lifestyle, economic status, occupation, age, personality, and selfesteem. Lifestyle of customers is another import factor affecting the consumer buying behavior. Psychological factors that influence consumer buying behavior. Factors affecting consumers buying decision in the selection.
These varied behaviors influence the personal preferences of the other set of individuals as they. Social factors influencing consumer behavior definition. The success or failure of a nations economy can greatly affect consumer behavior based on a variety of economic factors. Motivation, perception, learning, and attitude or belief system. Dec 29, 2012 this ppt would be useful for those wants to understand the internal factors affecting consumer behavior. How online shopping is affecting consumers buying behavior. It then proceeds to discuss various filtering elements customers will apply to make a selection of a store to purchase from and revised filtered buying behaviour based on their final selection. Pdf factors of consumer behavior that affect purchasing. Some of the important personal factors that influence the buying behavior are. Pdf age and factors influencing consumer behaviour.